In 1983, ARTHUR revolutionised the world of men's underwear by establishing the pants as a reference in a country where briefs reigned supreme. With its fancy patterns and uninhibited style, the men's underwear, which can be worn by anyone, has been acclaimed by a whole new generation of men looking for elegance and comfort.
Created in 1983, the ARTHUR brand arrived with its pants on a French market dominated by briefs. This boldness has become, over time, a real trademark. Whether you choose Le Club, your men's organic cotton boxer shorts will stand out from anything you've been used to wearing until now.
Dare to think outside the box with original colours and patterns. Of course, the purchase of pants is primarily guided by their comfort, their cut and the quality of their material, but this essential item also reveals the wearer's intimate personality. And because we can afford to be as imaginative as possible with men's pants, ARTHUR allows itself to be unusual and always original.
Of course, boldness does not exclude more classic designs. Our design office is well aware of the timeless popularity of stripes, checks and polka dots. However, a touch of originality in colour combinations, patterns or material texture is always our signature.
French and American cut underwear are the signatures of our men's underwear brand. Two pants, two eras and two models that will always remain classics in our underwear collections.
Continue to put our (bear) paw in the world of men's underwear.
The French boxer brief is the real mythical ARTHUR boxer brief, launched at the brand's creation in 1983. Since then, it has gained many fans.
With its "so Frenchy" cut, even more elegant as the years go by, the French cut boxer shorts saw a new addition to our collections in 2006. That's when our styling team launched their jockstrap boxer shorts.
Building on their success with the classic French cut boxer shorts, in 2006 ARTHUR designers created the brand's iconic underwear: the jockstrap boxer shorts. And, no pun intended, it's on the inside that everything is played out!
Beyond style, the innovation this time is technical. Indeed, to guarantee a perfect fit without compression, the brand's designers have integrated a "slipped" insert inside the boxer shorts. This exclusively designed inner pocket, made of 100% organically grown cotton, is placed at the front of the boxer shorts and is completely invisible from the outside.
The jockstrap boxer is a novelty that satisfies all men who do not want to choose between the support of the boxer and the ease of the boxer.
